What we do.
UX & UI services.
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UX research.
By conducting user experience (UX) research we can inform your custom solution with the understanding of who your users are and what their needs and wants are in relation to your platform. These insights enable actions in design and functionality and lead to more strategic outcomes.
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User testing.
The more you know! Just when we think we’ve nailed the user experience on your site, we make sure it really lives up to its promise. User testing helps us to validate our design and functionality decisions and helps you to understand how users navigate your platform.
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UX design.
Our user centred design service ensures your solutions are created with your customers in mind. With a clear picture of your customers journey, we apply UX principles and accessibility guidelines to create optimal user experiences across your platform.
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Information architecture.
Big websites can get complicated quickly, but we can help. We’ll help to create a navigation and information structure that your users understand, and test the structure with real people. We also optimise the IA for searchability and apply best practice in creating your IA.
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Expert UX reviews.
Not sure if your website is up to scratch? We conduct expert user experience reviews to identify usability problems and recommend improvements. We also conduct specific accessibility audits for WCAG 2.0 Accessibility Compliance.
Who we’ve helped with UX & UI.
Explore some of our work at Zeroseven. We’ve helped businesses across a range of industries to solve complex problems, streamline their digital presence, and optimise their systems and processes.
How we can help you.
UI and UX activities
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Find out what users do.
Map your customer journeys. We’ll get to the bottom of your customer’s wants and needs with user interviews and journey mapping. We ask about the proposed experience and provide an analysis of motivations, needs and roadblocks.
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Do some user testing.
Not sure if you’ve picked the right solution? We provide user testing with real users to help inform design and structural decisions. This includes testing early prototypes and visual concepts, and can help to save money as we test solutions from the get go.
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Try a Design Sprint.
Bring together the brains in your organisation to help inform your overall solution. In our custom design sprint sessions, we co-design platform solutions with your team to go from prototype to design iteration fast. This is also a great way to overcome roadblocks in a collaborative workshop setting.
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Develop some prototypes.
Prototyping creates wireframes or designs of flow. These prototypes help to test ideas and functionality before you commit to development, and help to get buy-in from shareholders before progressing with the project.
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Explore usability testing.
Through tried and tested usability practices such as tree testing and card sorting, we can find out what how users group and understand information on your website and understand their experience to enable us improve your product or platform with data.
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Define your users.
Get clear about who your platform users are up front. We’ll help to develop personas to understand who your unique user groups are to help inform user needs, experience, behaviours and goals on your site. These are based on user research and can inform customer journey mapping and UX design.
Want to talk more about UX and UI Design?
Call us on 1300 323 472 or arrange a time to come in for a chat with us over coffee and a biscuit.
Being able to partner in conversations ranging from design and development to user journeys and user experience resulted in a project that helped ensure the right people across multiple teams were working in an inclusive, and collaborative way.
What you want to know.
What is UX design?
User Experience or UX design is a process which aims to put the user of a product or service at the centre of the design process to get a better user experience.
UX design encompasses a number of disciplines including visual design, interaction design and usability. These work together to form the experience.
A UX designer will refer to research conducted before a design is created, will test prototypes, designs and interactions with users and adapt aspects of the system to make it easier and more pleasurable to use.
What do my users want?
You are not your users, and the best way to determine what your user wants is usually by asking them.
There are various things you can find out about your users, how they perceive a design, what they think of specific functionality or how frustrated they can get when they can’t accomplish a task.
What happens in user testing?
User testing is an important part of creating a website that’s user friendly and vital for UX design to meet user goals.
There are various forms of user testing depending on where you are in the process. This can involve:
- testing initial ideas with paper prototypes
- engaging users to test the navigation structure with a tree test
- testing prototypes through face to face or remote tests
- testing a finished product
What is A/B testing?
A/B testing (sometimes called split testing, or in the case of more than two options, multivariate testing) is a way of testing different variations of the same webpage and seeing which one drives more conversions.
To understand what is causing the difference between variations, it’s best to make subtle changes. A simple example of an A/B test would be setting up a page with buttons with two different calls to action and seeing which one performs better.
How can I recruit users for testing?
There are a few ways to recruit users for testing. If you are expecting users to come to you for the test to take place, the pool might be smaller than if you are recruiting for remote testing.
Recently remote testing has been more commonplace, and your participants need not be in the same place as your tester anymore.
