Need help choosing a DXP? Get a free copy of our strategic guide
With customer expectations evolving, the need for a holistic approach to delivering exceptional customer experiences is necessary. A DXP provides the necessary tools to power those experiences, and choosing the right one to power your business is essential. Explore our strategic guide to discover how to choose the right DXP for your business.
Creating digital experiences
-
Personalised Customer Experiences
A digital experience platform can create unique experiences for users based on characteristics such as demographics, behaviours, or customer context. The power of personalisation allows you to tailor your message, and a more direct conversation with each of your customers.
-
More than content management
The right digital experience platform will offer content management system (CMS) capabilities, but it is also much more. The DXP offers extra functionality 'out of the box' with an omnichannel, digital experience centered approach to content delivery and digital marketing capabilities.
-
Data-driven insights
Analytics and reporting allows your business to better understand your customers behaviour. With a DXP you are empowered to make informed decisions to optimise your campaigns. Being able to track and analyse customer engagement across various touchpoints enables you to create value for your customers with every experience.
-
Streamlined tech stack
The elements of your tech stack can be seamlessly integrated so you are reaching each parts full potential. The agency you choose to implement your digital strategy plays as big a role in achieving this as any one technology. A skilled partner will guide you through the complexities of doing this.
Who we’ve helped with digital strategy.
Explore some of our work at Zeroseven. We’ve helped businesses across a range of industries to solve complex problems, streamline their digital presence, and optimise their systems and processes.
Why choose Zeroseven as your DXP implementation partner?
-
Experienced team
We have an experienced team of developers who are experts with implementing DXPs. Solutions delivered by us use best practice in development as well as providing the support and training you need for your teams.
-
We understand your challenges
We know getting your experiences and campaigns perfect can be time consuming – juggling different editors, different systems and ensuring timeframes are met. We want to help you get the most out of your DXP so you can deliver the best digital experiences to your customers.
-
We see the big picture
We don't just provide stand-alone solutions. We integrate with existing systems to make it easier for you to deliver digital experiences where, when and how you want to. We stand beside you and look at the big picture together.
-
Fast and user-friendly experiences
A digital experience platform can produce fast and user-friendly websites and experiences across other channels with greater personalisation opportunities.
Want to talk DXP with us?
Speak to us about integrating a Digital Experience Platform into your next project.
What you want to know
Why build on Kentico with us?
We are a Kentico Gold partner with the biggest Kentico team in Australia. We are also a Kentico Quality expert, which is the highest level of certification attainable from Kentico. This means that solutions delivered by our team use best practice in development on the Kentico platform as well as providing the support and training you need for your teams.
What is the Martech Stack?
The Martech Stack is a collection of marketing technology tools collected (or stacked) together to enable you to achieve various marketing goals.
Elements in the stack consist of collaboration, retention, customer experience, content marketing, acquisition, marketing automation, analytics and other tools that give a 360 view of a customer.
What is A/B testing?
A/B testing (sometimes called split testing, or in the case of more than two options, multivariate testing) is a way of testing different variations of the same webpage and seeing which one drives more conversions.
To understand what is causing the difference between variations, it’s best to make subtle changes. A simple example of an A/B test would be setting up a page with buttons with two different calls to action and seeing which one performs better.
What is digital strategy?
Digital strategy is the development of a plan of action that a business will follow to deliver its digital vision. It takes into account business goals and initiatives and encompasses the channels, platforms and tools it will use to reach these goals
