Digital strategy is the development of a plan of action that a business will follow to deliver its digital vision. It takes into account business goals and initiatives and encompasses the channels, platforms and tools it will use to reach these goals.
A comprehensive digital strategy is developed via a number of methods which can include competitor analysis, customer journey mapping, user research, technical analysis and overall needs analysis. A big part of the design strategy plan of action is a digital roadmap which defines objectives, ways of achieving them and a timeframe.
Who we’ve helped with digital strategy.
Explore some of our work at Zeroseven. We’ve helped businesses across a range of industries to solve complex problems, streamline their digital presence, and optimise their systems and processes.
What you want to know.
What is UX design?
User Experience or UX design is a process which aims to put the user of a product or service at the centre of the design process to get a better user experience.
UX design encompasses a number of disciplines including visual design, interaction design and usability. These work together to form the experience.
A UX designer will refer to research conducted before a design is created, will test prototypes, designs and interactions with users and adapt aspects of the system to make it easier and more pleasurable to use.
What do my users want?
You are not your users, and the best way to determine what your user wants is usually by asking them.
There are various things you can find out about your users, how they perceive a design, what they think of specific functionality or how frustrated they can get when they can’t accomplish a task.
What happens in user testing?
User testing is an important part of creating a website that’s user friendly and vital for UX design to meet user goals.
There are various forms of user testing depending on where you are in the process. This can involve:
- testing initial ideas with paper prototypes
- engaging users to test the navigation structure with a tree test
- testing prototypes through face to face or remote tests
- testing a finished product
What is A/B testing?
A/B testing (sometimes called split testing, or in the case of more than two options, multivariate testing) is a way of testing different variations of the same webpage and seeing which one drives more conversions.
To understand what is causing the difference between variations, it’s best to make subtle changes. A simple example of an A/B test would be setting up a page with buttons with two different calls to action and seeing which one performs better.
How can I recruit users for testing?
There are a few ways to recruit users for testing. If you are expecting users to come to you for the test to take place, the pool might be smaller than if you are recruiting for remote testing.
Recently remote testing has been more commonplace, and your participants need not be in the same place as your tester anymore.
