You are not your users, and the best way to determine what your user wants is usually by asking them.
There are various things you can find out about your users, how they perceive a design, what they think of specific functionality or how frustrated they can get when they can’t accomplish a task.
In the past, a major hurdle for user research has been recruiting users, but now there are services available for easy online recruitment fulfillment and a variety of online tools for remote testing.
Users can even be recruited for quick research in a café, university, library or other public place for nothing more than a small investment of time and money.
Some research is better than no research, so use your imagination to find a way of asking what your users want.
Being able to partner in conversations ranging from design and development to user journeys and user experience resulted in a project that helped ensure the right people across multiple teams were working in an inclusive, and collaborative way.
Who we’ve helped with UX & UI.
Explore some of our work at Zeroseven. We’ve helped businesses across a range of industries to solve complex problems, streamline their digital presence, and optimise their systems and processes.
