What we do.
Digital strategy services.
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Digital transformation.
Whether you’re optimising your processes or completely transforming the way you work, our digital transformation services can help. We can create and execute a digital transformation roadmap, prioritise digital initiatives and business goals, and identify opportunities for improvement and efficiencies in line with your business goals.
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Business strategy.
Let technology support your whole-of-business strategy. We will help to identify and implement technology in your business to improve performance and processes. We will work closely with your internal stakeholders to identify areas of improvement, consolidate systems and processes and explore where technology can add value for your customers.
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Technical strategy.
Systems not talking to each other? As businesses embark on digital transformation projects, legacy systems can become a major pain point. We can identify what technology is right for your business processes, consolidate and integrate systems and processes, and provide the technology road map for your journey. Now we’re talking.
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Customer experience.
Help your customers or website users find what they’re looking for. Our customer experience (CX) service includes customer journey mapping and CX-led design to help you to streamline your processes, free up your customer service staff, and optimise conversion goals on your website.
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User & stakeholder engagement.
Get on the same page from the get go. We can help engage internal and external stakeholders to ensure goals and outcomes are aligned in your digital projects. We also conduct user consultation and research to find out what users actually want from your platforms to prioritise goals.
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Content strategy.
The organisation of your content is as important as the content itself. We can assist in the planning, management and development of your website content as well as conducting content audits, needs analysis and content strategy to support your business processes.
Who we’ve helped with digital strategy.
Explore some of our work at Zeroseven. We’ve helped businesses across a range of industries to solve complex problems, streamline their digital presence, and optimise their systems and processes.
How we can help you.
Digital strategy activities.
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Build a digital roadmap.
Bring your stakeholders along on the digital journey. In our digital roadmap workshop we help to create a cohesive strategy and action plan, prioritise digital initiatives and deliver a solid plan that defines where you’re going, and how and when you’re going to get there.
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Do a feasibility study.
Want to know if you’ve picked the right digital solution? We can assist with the execution of feasibility studies to define your business problems, research and analyse alternatives and propose solutions. We can also prototype solutions and conduct user research to inform actions.
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Do a competitor analysis.
How does your digital presence stack up compared to your competitors? We can conduct a competitor analysis to identify key players in your industry, find what’s working for them (and what’s not working for them) in the digital space, and suggest how you can improve on it.
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Get an expert review.
Our expert review service, can help to identify usability problems within a digital interface. This service is based on recognised usability principles and provides feedback as to how the interface meets your user’s needs. With the information at hand, we can help to suggest any actions required to improve and address problem areas identified by the review.
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Map a digital journey.
Step into your customer’s shoes and take a look at the digital journey from awareness to conversion. We can map the visual process your customer goes through to find and navigate your digital platforms and achieve a goal. We analyse the journey in its current state and propose updates for optimising the journey.
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Engage your teams.
Get buy-in from the team for your digital strategy. Our stakeholder engagement activities help to get everyone on the same page towards a common goal by understanding stakeholder needs and motivations, identifying barriers and creating cohesiveness. We do this through user interviews, team alignment activities, progress meetings and project showcases.
Want to talk about your digital strategy?
Call us on 1300 323 472 or arrange a time to come in for a chat with us over coffee and a biscuit.
Launching the recently revamped Mater Education website was a satisfying process due largely to Zeroseven’s understanding of not just the technology utilised by the platforms delivering the website, but by the business and audience requirements of the content being delivered.
Being able to partner in conversations ranging from design and development to user journeys and user experience resulted in a project that helped ensure the right people across multiple teams were working in an inclusive, and collaborative way.
What you want to know.
How much does digital strategy cost?
There are many aspects of digital strategy so it depends what you want your digital strategy to achieve and how in-depth you want it to be. Services can range from half-day workshops to extended pieces including user and market research and team involvement over several weeks. There is no ‘one-size-fits-all’ approach.
What is digital strategy?
Digital strategy is the development of a plan of action that a business will follow to deliver its digital vision. It takes into account business goals and initiatives and encompasses the channels, platforms and tools it will use to reach these goals
What is a digital road map?
A digital roadmap is a plan of what you want to achieve in the future and how you’re going to get there. It includes prioritisation of activities and specific timelines of achieving them.
Roadmaps must be created collaboratively across all teams involved as everyone needs to have an understanding of the action plan. Roadmaps group sets of problems or initiatives together into themes and prioritise them based on severity or a larger business strategy.
What is a feasibility study?
A feasibility study is a way of determining whether you should go ahead with a project or initiative. It explores what the requirements are, whether there is a need for it and whether it is financially viable to create.
A feasibility study can be conducted by engaging in UX research that investigates whether there is an appetite from your customers, researching companies in the same space or conducting expert reviews of websites to determine what functionality each offers.
What is a content strategy?
A content strategy is an essential part of defining a clear strategic direction, and focuses on the creation and distribution of that content to your audience.
Varying content strategies can be created – from running a content audit to determine gaps, then filling those gaps with content, to starting from scratch and defining all the types of content required for a new digital project.
When should I get an expert review?
An expert review is also called a heuristic evaluation and identifies problems within an interface or system. Expert reviews usually cover content, technical functionality, design and accessibility.
Expert reviews are usually conducted at the start of a project to identify problem areas or set a baseline. From this review, initiatives can be developed for site improvements to UX , functionality, speed, accessibility compliance or visual design.
What is a content audit?
A content audit is a review of all the content on your site to determine where you could be improving in terms of user experience, site optimisation or meeting business objectives.
