There are many aspects of digital strategy so it depends what you want your digital strategy to achieve and how in-depth you want it to be. Services can range from half-day workshops to extended pieces including user and market research and team involvement over several weeks. There is no ‘one-size-fits-all’ approach.
The best way to get started with a digital strategy is to try to define the purpose of any activities or initiatives. This way you can define if you need a high level UX strategy involving many members of your team, a feasibility study, a content strategy, a technical strategy or simply a basic plan of getting from A to B.
What you want to know.
How much does digital strategy cost?
There are many aspects of digital strategy so it depends what you want your digital strategy to achieve and how in-depth you want it to be. Services can range from half-day workshops to extended pieces including user and market research and team involvement over several weeks. There is no ‘one-size-fits-all’ approach.
What is digital strategy?
Digital strategy is the development of a plan of action that a business will follow to deliver its digital vision. It takes into account business goals and initiatives and encompasses the channels, platforms and tools it will use to reach these goals
What is a digital road map?
A digital roadmap is a plan of what you want to achieve in the future and how you’re going to get there. It includes prioritisation of activities and specific timelines of achieving them.
Roadmaps must be created collaboratively across all teams involved as everyone needs to have an understanding of the action plan. Roadmaps group sets of problems or initiatives together into themes and prioritise them based on severity or a larger business strategy.
What is a feasibility study?
A feasibility study is a way of determining whether you should go ahead with a project or initiative. It explores what the requirements are, whether there is a need for it and whether it is financially viable to create.
A feasibility study can be conducted by engaging in UX research that investigates whether there is an appetite from your customers, researching companies in the same space or conducting expert reviews of websites to determine what functionality each offers.
What is a content strategy?
A content strategy is an essential part of defining a clear strategic direction, and focuses on the creation and distribution of that content to your audience.
Varying content strategies can be created – from running a content audit to determine gaps, then filling those gaps with content, to starting from scratch and defining all the types of content required for a new digital project.
When should I get an expert review?
An expert review is also called a heuristic evaluation and identifies problems within an interface or system. Expert reviews usually cover content, technical functionality, design and accessibility.
Expert reviews are usually conducted at the start of a project to identify problem areas or set a baseline. From this review, initiatives can be developed for site improvements to UX , functionality, speed, accessibility compliance or visual design.
What is a content audit?
A content audit is a review of all the content on your site to determine where you could be improving in terms of user experience, site optimisation or meeting business objectives.
What we think.
Who we’ve helped with digital strategy.
Explore some of our work at Zeroseven. We’ve helped businesses across a range of industries to solve complex problems, streamline their digital presence, and optimise their systems and processes.
