Charities and not-for-profits face complex barriers when it comes to building trust, digital fundraising and operating within tight budget restraints.
There are often unique goals to consider when presenting functionality and content. These range from providing awareness for specific campaigns, engagement through volunteering or encouraging donations and fundraising.
Not only does the website need to have the tools built in to provide deep engagement and awareness for users, there may also be complimentary systems necessary which run the organisation, such as CRM systems, custom interfaces, fundraising platforms, lottery and competition platforms or integrated payment gateways for donations.
Designing a new donation management platform with Zeroseven allowed us to examine how we had always done things and create a new system which enhanced the best bits and took us even further.
Now it’s even easier to donate through GIVIT. We’re continuing to work together to inspire giving, reduce landfill, and connect great donations with people in need, especially in times of disaster.
Questions worth asking
How is a not-for-profit website different from a corporate website?
Not-for-profit websites need to do more than promote an organisation. They must build trust, communicate impact, support fundraising and make it easy for people to donate, volunteer or engage with a cause.
What features should a not-for-profit website include?
A successful not-for-profit website should help people understand your mission and take action. Most organisations benefit from clear donation pathways, impact storytelling, volunteer information, campaign support and integration with their core business systems.
What is the best CMS for a not-for-profit organisation?
For most not-for-profit organisations, the best CMS is one that allows non-technical teams to easily manage content, supports fundraising and engagement activities, and can integrate with existing CRM and marketing platforms.
Platforms such as Umbraco and Xperience by Kentico are commonly used because they provide strong governance, scalability and long-term flexibility without creating unnecessary complexity.
How can I optimise donation journeys?
Optimising donation journeys is about making it easy for supporters to give with confidence. Clear impact messaging, transparent donation options and a simple, friction-free experience can help increase both conversion rates and donation values.
How do I know if I need a custom application?
If your organisation relies on complex processes, multiple disconnected systems or significant manual administration, a custom application may be worth considering. Custom applications are designed around the way your organisation operates, helping automate workflows, improve efficiency and provide better experiences for users.
Our work in the not-for-profit sector
See how we've helped charities, foundations and member organisations improve engagement, streamline operations and support their mission.
