Powering performance with Innovation at Yuasa Batteries
Yuasa Batteries is part of the Century Yuasa group, Australia’s leading supplier of batteries for car and passenger vehicles, light commercial vehicles, marine, deep cycle, heavy commercial, and standby applications. As an affiliate of the globally renowned GS Yuasa Corporation, Yuasa’s world-class product range is built using advanced technical resources and cutting-edge manufacturing processes. To further enhance their brand as a leader in performance and technology, Yuasa required a website that would reflect their new market positioning while providing a seamless user experience. Zeroseven was tasked with delivering a digital solution for the distinct Yuasa brand.
Leveraging Proven Success for a New Digital Solution
Having successfully delivered the Century Batteries website, Zeroseven applied key learnings to this project. Our objective was to develop a website that mirrors the intuitive structure, seamless user experience, and powerful functionality of Century’s site, while staying true to Yuasa’s distinct visual identity. Built on the Umbraco CMS, the Yuasa website provides a familiar yet uniquely branded experience that serves both their content editors and diverse user base.
A Tailored, User-Centric Approach
Zeroseven maintained the successful Information Architecture (IA) and UX framework from the Century Batteries project, ensuring users could easily navigate the site, access detailed battery information, and make informed purchase decisions. Features like the interactive battery finder, product catalogues, and dealer locator were adapted for Yuasa’s specific product lines and customer needs. This resulted in a digital platform that caters to both everyday motorists and industry professionals.
Brand Consistency Powered by Umbraco
The website's design reflects Yuasa's new brand positioning, delivering strong creative content that reinforces their market presence as a performance and technology leader. Built on the flexible Umbraco CMS, the platform allows the Yuasa team to easily manage and update content, ensuring the site remains dynamic and current. By implementing a similar content management system to the Century Batteries site, content editors benefit from a consistent and intuitive process, allowing them to efficiently deliver targeted marketing campaigns and product updates.
Delivering Trusted Performance Online
By combining proven technical solutions with a fresh visual approach, Zeroseven has developed a digital platform that enables Yuasa Batteries to build on their legacy of trusted performance. The new website not only elevates the Yuasa brand but also empowers users with the tools and resources they need. With its flexible CMS, user-focused design, and enhanced features, the website will support Yuasa’s growth and commitment to delivering reliable battery solutions for years to come.
