Background image of a family enjoying a meal around a campsite

Century Batteries powering the way forward

Established in 1928, Century Batteries has long been the undisputed leader in Australia’s automotive battery market. With 600 employees, 35 distribution centres, and over 8,000 resellers nationwide, Century’s iconic blue and yellow batteries have become synonymous with reliability and performance. As a brand trusted from everyday motorists to racing professionals, their digital presence needed to reflect this legacy while serving the practical needs of their diverse audience. Zeroseven was enlisted to deliver a digital solution that balanced brand heritage with cutting-edge user experience.

Mockup of the Century Batteries website on laptop screens

Crafting a Dynamic Digital Presence

Zeroseven was commissioned to create a custom website that would not only showcase Century Batteries’ vast product range but also serve as an invaluable resource for customers, dealers, and professionals. The project had several key objectives: to present detailed battery information, offer expert advice in an accessible way, and implement a tailored content management system (CMS) to make content updates seamless.

Screenshots of the Century Batteries Battery finder user flow

A User-First Design Process

Zeroseven began with an extensive research and discovery phase, involving both stakeholder engagement and user analysis. The key insight from this process was the need to simplify the way users navigated battery information, ensuring that both everyday consumers and automotive professionals could easily find the resources they needed. As part of the solution, the website’s Information Architecture was completely overhauled to maximise user experience.

Screenshot of the Century Batteries Find a retailer search, listing and map

Powered by Umbraco: A Flexible and User-Friendly CMS

To meet Century Batteries’ need for quick and efficient content updates, Zeroseven implemented the Umbraco CMS, providing flexibility and ease of use. With Umbraco, Century Batteries can complement or update their existing product range or update new products, publish technical articles and instructional videos, keeping the site dynamic and relevant to their users.

The seamless CMS integration empowers the team to manage their content independently, ensuring that the site evolves alongside their business, ensuring the need for developer input is kept to the most crucial elements.

Screenshot of the Century Batteries Umbraco CMS admin and the front end page design

By pairing technical innovation with user-focused design, Zeroseven has crafted a digital platform that enables Century Batteries to continue leading the Australian automotive battery market, delivering value to both customers and industry professionals. With enhanced functionality, speed, and flexibility, the new website will support Century’s growth and commitment to excellence for years to come.