Charging the Battery Zone digital evolution

Battery Zone is a trusted name in New Zealand, offering a comprehensive range of services including battery testing and fitment, marine and boat battery assistance, and expert advice on camping, caravan power, and commercial battery solutions. With the added reassurance of a nationwide warranty, Battery Zone provides peace of mind wherever customers’ journeys take them. To elevate their digital presence and unify their offering within the Century Yuasa group of brands, Battery Zone partnered with Zeroseven to develop a modern, user-friendly website.

Leveraging proven solutions for a tailored result

Having successfully delivered high-performance websites for the Century Batteries and Yuasa Batteries brands, Zeroseven applied these proven methodologies to Battery Zone’s unique needs. The objective was to create a platform that reflects Battery Zone’s identity while drawing on the strengths of its sibling brands' digital solutions. This approach ensured maximum value and efficiency for the project while delivering a site tailored to the New Zealand market.

A user-focused design

Building on the information architecture and UX frameworks used in Century and Yuasa’s websites, the Battery Zone site was designed to prioritise simplicity and accessibility. The platform makes it easy for users to:

• Find tailored advice on battery care and maintenance.
• Locate a nearby Battery Zone retailer with an intuitive dealer locator tool.
• Access detailed information about Battery Zone’s range of services.

Unified technology with custom enhancements

The new Battery Zone website was built on the flexible Umbraco CMS, a technology already implemented successfully for Century and Yuasa. This consistent choice of CMS enabled streamlined development, while allowing for customisations to reflect Battery Zone’s unique brand identity and service offerings. In utilising Umbraco across all of its brands, the result is a consistent editing experience for marketing and content teams.

Key features of the platform include:

• A visually engaging design that reinforces Battery Zone’s reputation as a trusted battery expert in New Zealand.
• Dynamic content management tools that empower the Battery Zone team to easily update service information and launch new initiatives.
• Enhanced tools to manage warranties and provide resources for customers nationwide.

Driving success across the Century Yuasa group

By leveraging the design, technical solutions, and learnings from the previous projects, Battery Zone benefited from a highly efficient development process without compromising on quality or creativity. The result is a digital platform that supports Battery Zone’s mission to deliver exceptional service across New Zealand while aligning seamlessly with the broader Century Yuasa brand family.